Rob Rhinehart

  • Aired:  06/11/14
  •  | Views: 24,552

Soylent CEO Rob Rhinehart discusses the origins of his food substitute and shares a sample with Stephen. (5:58)

>> Stephen: WELCOME BACK, EVERYBODY.

MY GUEST TONIGHT HAS INVENTED A DRINK HE SAYS CAN REPLACE

THE NEED FOR FOOD.

WE ALREADY HAVE THAT.

IT'S CALLED BEER.

PLEASE WELCOME, ROB RHINEHART.

[CHEERS AND APPLAUSE]>> Stephen: THANKS FOR COMING

ON.

YOU'RE THE CULINARY MAN OF THE HOUR.

YOU'RE A 25-YEAR-OLD CEO OF SOYLENT THAT MANUFACTURES FOOD

PRODUCTS DESIGNED TO BE NUTRITIONALLY COMPLETE. AS OF

THE LATEST REPORTS, YOU HAVE $10,000 IN NEW ORDERS COMING IN

EVERY DAY.

LET'S LOOK AT THE STUFF.

HERE'S A POUCH.

IT'S CALLED SOYLENT AND IT'S A POWDER, RIGHT?

>> YES.

>> Stephen: AND IT'S AN OIL BLEND THAT GOES WITH IT.

>> THE BODY NEEDS IT AS WELL.

>> Stephen: WHY JUST NOT EAT FOOD?

AMERICANS ARE NOT LACKING IN FOOD.

>> AMERICANS ARE NOT LACKING IN CALORIES, THEY'RE LACKING IN

BALANCE AND AMERICANS HAVEA HIGH DEMAND FOR CONVENIENCE.

THE FOOD IS VERY CONVENIENT, NUTRITIOUS AND AFFORDABLE

IT FITS THE CRITERIA PEOPLEDESIRE IN THEIR STAPLE FOODS.

>> Stephen: OK, HERE IT IS. YOUMADE THIS UP FOR US.

THERE IT IS.

WHAT WAS THE INSPIRATION FOR THIS?

DID YOU SEE SOMEONE IN A COMA WITH A FEEDING TUBE AND YOU

THOUGHT I'LL HAVE WHAT HE'S HAVING?

>> I FOUND MYSELF FRUSTRATED INMY OWN LIFE, I WAS

EATING VERYPOORLY.

>> Stephen: WHAT WERE YOU DOING?

>> WORKING FOR A TECH COMPANY, IWAS WORKING HARD AND ENJOYED MY

WORK AND WORKING ON COMPLEX PRODUCTS IN WIRELESS

COMMUNICATION AND FOOD WAS A HUGE BURDEN. GOING TO THE

GROCERY STORE AND COOKING ANDCLEANING AND DOING DISHES

AND DOING THE SAME WORK OVER ANDOVER, AND I WAS EATING POORLY

I THOUGHT WHY CAN'T WEOPTIMIZE IT? WHAT IF WE

MADE IT MORE EFFICIENT? WHAT IFWE DECONSTRUCTED FOOD AND

GOT DOWN TO THE CORE, THE REALPURPOSE AND BALANCED

IT AHEAD OF TIME BASED ONMODERN INFORMATION OF

NUTRITIONAL BIOCHEMISTRY AND TRYTO MAKE IT AS SIMPLE AND HEALTHY

AND AFFORDABLE AS POSSIBLE?

>> Stephen: ALL RIGHT. YOU'LLMAKE AN EXCELLENT MAITRE D.

LET'S TRY A LITTLE BIT OF THISSTUFF.

A LITTLE BIT OF THIS, OK. THEREYOU GO.

NOW, IS THIS A SUPPLEMENT OR ISTHIS MY MEAL?

>> THIS IS A FOOD. IT HASEVERYTHING YOU BODY

NEEDS TO BE HEALTHY.

YOU CAN LIVE ON IT ENTIRELY IFYOU SO DESIRED.

>> Stephen: HOW LONG HAVE YOU BEEN LIVING ON THIS?

>> IT'S BEEN THE PRIMARYCOMPONENT, ABOUT 90% OF MY DIET

FOR THE LAST YEAR AND A HALF.

>> Stephen: FOR THE LAST YEAR AND A HALF YOU'VE BEEN LIVING

OFF A PRIMARILY LIQUID DIET.

WHEN WAS THE LAST TIME YOUFORMED A STOOL, MY FRIEND?

>> IT'S COMPLETELY NORMAL.

AS FAR AS THE BODY'S CONCERNED YOU'RE CONSUMING A TRADITIONALLY

WELL BALANCED DIET. IN FACT THISHAS THE FULL AMOUNT OF FIBER

THAT NOBODY IN AMERICA'SGETTING. SO IT'S QUITE REGULAR.

>> Stephen: SHALL WE?

HOLD ON, I'M GETTING NOTES OF --A LITTLE VANILLA-Y KIND OF TASTE

IS THERE FLAVOR IN HERE?

>> THERE'S VERY MINIMAL FLAVOR.IT'S DESIGNED TO BE VERY BROAD,

VERY NONSPECIFIC SO YOU DON'TGET TIRED OF CONSUMING IT

>> Stephen: AGAIN, YOU HAD MEAT NONSPECIFIC.

YES, OKAY.

SO -- >> OKAY.

HAVE I RUINED IT OR MADE IT BETTER?

>> IF YOU LIKE CHOCOLATE I THINKYOU MADE IT BETTER.

IT'S A STAPLE LIKE FLOUR.

I EXPECT IT TO BE A COMPONENT OFALL DIFFERENT FOODS STUFFS.

>> Stephen: THIS IS USED A LOTBY CODERS, I UNDERSTAND

PEOPLE WHO DON'T WANT TO LEAVE THEIR TERMINAL WHILE THEY'RE

CODING.

>> IT'S USED BY SORTS OF PEOPLE.

PEOPLE CAN FIT IT IN THEIR LIFESTYLE HOWEVER THEY SEE FIT.

IF YOU'D LIKE TO SPEND MORETIME CODING YOU CAN USE IT AND I

THINK IT'S GREAT PEOPLE CAN SPEND MORE TIME FOR LEISURE

ACTIVITIES, RELAXING. THERE'S ALOT OF WORK AND COMPLEXITY AND

STRESS THAT GOES INTO FOOD.

>> Stephen: BUT THERE'S ALSOPLEASURE. FOOD IS PLEASURABLE

LIKE MELTED CHEESE, MY FRIEND.THIS IS AMERICA.

MELTED CHEESE.

>> I DON'T EXPECT ANYONE TO GIVEUP CHEESE DIP.

BUT YOU WOULDN'T LIVE VERY LONGON CHEESE DIP.

>> Stephen: ALL RIGHT, BUT YOU'DLIVE AMERICAN-STYLE.

SO HOW MANY OF THESE DO I DRINKA DAY?

>> IF YOU'RE HUNGRY THIS ISABOUT 2,000 CALORIES.

>> Stephen: THIS WHOLE JUG IS2,000 CALORIES?

HOW MUCH IS ITCOSTING ME?

>> NINE DOLLARS INCLUDING SHIPPING.

>> Stephen: LIVING ON NINE DOLLARS A DAY.

>> CHEAPER THAN FAST FOOD.

>> Stephen: I CAN GET A LOT OFNUGGETS FOR THAT.

I'M NOT ASKING YOU TO GIVE UP NUGGETS.

BUT IT'S NOT VERY HEALTHY.

IT'S STILL EXPENSIVE.

NOT VERY BALANCED.

THE ENVIRONMENTAL BURDEN OF ANIMAL PRODUCTS IS MASSIVE.

JUST THE SHEER SCALE OF ANIMAL PROTEIN.

>> Stephen: WHAT'S WRONG WITH THAT?

SO YOU'RE TRYING TO GET ME OFF MEAT. IS THAT WHAT THE POINT IS?

IS THIS STEALTH-VEGANISM?

>> YOU CAUGHT ME THERE.

>> I DON'T WANT TO START WEARINGTHOSE SHOES THAT HAVE TOES IN

THEM AND GET WHITE BOY DREADS.

THAT'S THE NEXT THING THATHAPPENS WHEN YOU GO VEGAN

USE A CRYSTAL ROCK ASA DEODORANT.

>> MORE PEOPLE ARE GETTINGCONCERNED ABOUT ENVIRONMENT AND

THAT'S IMPORTANT. TEDDYROOSEVELT SAID CONSERVATION

IS AS MUCH ABOUT DEVELOPMENT ASPROTECTION. TO DEVELOP

TECHNOLOGIES THAT ALLOW US TOALLEVIATE THE BURDEN ON

THE ENVIRONMENT

>> Stephen: TEDDY ROOSEVELT ALSOSAID I'M GOING TO GO KILL AND

EAT A MOOSE.

MR. RHINEHART, THANK YOU VERY MUCH.

ROB RHINEHART, THE PRODUCT ISSOYLENT.

IT'S DELICIOUS.

WE'LL BE RIGHT BACK.

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