Vitaminwater Advertising Lawsuit

  • Aired:  01/14/13
  •  | Views: 51,655

What consumer would reasonably think Vitaminwater is healthy just because their labels say it supports immune system health and reduces the risk of chronic disease? (2:58)

>> Stephen: WELCOME BACK, EVERYBODY.

THANK YOU FOR REJOINING OUR BROADCAST ALREADY IN PROGRESS.

NATION, LONGTIME VIEWERS KNOW I LOVE MY SPONSORS LIKE I LOVE MY CHILDREN-- IF MY CHILDREN GAVE

ME MONEY.

WHRAF LAUGH.

[ LAUGHTER ]

THAT'S WHY I LEAP, LIKE A MOTHER TIGRESS, TO THEIR DEFENSE IF ANYONE ATTACKS THEM.

I AM ESPECIALLY PROTECTIVE OF THE COCA-COLA COMPANY'S WHOLE FAMILY OF PRODUCTS.

ALTHOUGH IN THIS FAMILY FANTA'S KINDA THE BLACK SHEEP.

[ LAUGHTER ]

WHY CAN'T YOU BE MORE LIKE THE NEIGHBOR'S KID, HE'S A "DOCTOR."

[CHEERS AND APPLAUSE]

FOLKS, IN THIS FAMILY, I ESPECIALLY LOVE VITAMINWATER.

OH, THAT REMINDS ME.

GOTTA TAKE MY MEDS.

MONDAY.

[ LAUGHTER ]

[CHEERS AND APPLAUSE]

WHOO!

SADLY, AS VITAMINWATER'S PARENT COMPANY, COCA-COLA IS NOW EMBROILED IN A LAWSUIT FOR

ALLEGEDLY MAKING "DECEPTIVE AND UNSUBSTANTIATED CLAIMS" THAT THEIR PRODUCT IS HEALTHY.

JUST BECAUSE IT HAS THE WORDS "VITAMIN" AND "WATER" ON THE LABEL?

COME ON, WE'RE ALL ADULTS.

THERE'S NO SUN IN SUNNY D!

[ LAUGHTER ]

OR PAUL NEWMAN IN FIG NEWMANS-- ANYMORE.

[ LAUGHTER ]

AND COCA-COLA'S LAWYERS AGREE WITH ME.

THEY ARGUE THAT "NO CONSUMER COULD REASONABLY BE MISLED INTO THINKING VITAMINWATER WAS A

HEALTHY BEVERAGE." EXACTLY.

WHAT CONSUMER WOULD REASONABLY THINK VITAMINWATER IS HEALTHY JUST BECAUSE THEIR LABELS SAY IT

"SUPPORTS YOUR IMMUNE SYSTEM" WILL "GIVE YOUR MORNING SOME NUTRITION," HELPS "FIGHT FOR

YOUR OVERALL HEALTH," AND THEY HAVE CLAIMED VITAMINWATER WILL REDUCE THE RISK OF CHRONIC

DISEASE, EYE DISEASE, AND PROMOTE HEALTHY JOINTS.

AND THEY'RE COMMERCIALS SAY THIS:

>> KEEP IT SIMPLE BY DRINK VITAMINWATER EDGE.

IT HELPS SUPPORT A HEALTHY BODY.

>> Stephen: THAT'S RIGHT, A HEALTHY BODY.

AS LONG AS YOU DEFINE HEALTHY AS A BACKBOARD-HEADED MUTANT.

[ LAUGHTER ]

NOW, THE GROUP SUING COCA-COLA, THE CENTER FOR SCIENCE IN THE PUBLIC INTEREST, SAY THAT THE

HEALTHY NAME "VITAMINWATER" , SMALL AMOUNT OF VITAMIN CONTENT AND OBSCURES THE PRODUCT'S 33 GRAMS

OF SUGAR WHICH IS ALMOST AS MUCH AS A CAN OF COKE. THOUGH, ACCORDING A RECENT 1905 STUDY,

IS A DELIGHTFUL, PALATABLE AND HETFUL BEVERAGE.

THE CHIEF LITIGATOR STEPHEN GARDNER WENT SO FAR AS TO CLAIM THE COCA-COLA COMPANY ADDED

VITAMINS TO CRAP?

ADDED VITAMINS TO CRAP?

THAT IS SLANDEROUS, COCA-COLA MUST COUNTERSUE AND GIVE ME A CALL BECAUSE I JUST GOT A GREAT

IDEA FOR ENERGY BARS.

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