P.K. Winsome - Black Viewer Ratings

  • Aired:  08/04/10
  •  | Views: 88,657

White viewers can increase Stephen's black ratings by buying an inflatable Nielsen Mandela from P.K. Winsome. (7:37)

[CHEERS AND APPLAUSE]

FOLKS, WHEN I WANT THE LATEST

NEWS ON FOX NEWS, I TURN TO FOX

NEWS.

>> FOX DOMINATES THE RATINGS.

>> Stephen: AND LOOK AT WHAT

TALKING ABOUT THEIR RATINGS HAS

DONE FOR THEIR RATINGS.

>> THE RATINGS HAVE BEEN HUGE.

>> DAYTIME, PRIME TIME, ANY

TIME, MORE VIEWERS TUNE INTO FOX

THAN THE COMPETITION COMBINED.

>> WE WERE NUMBER ONE IN ENTIRE

CABLE ALL WEEK.

>> THE NUMBER-ONE CABLE NEWS

SHOW FOR NINE YEARS.

>> MSNBC AND CNN ON WEDNESDAY

RECEIVED TERRIBLE RATINGS WHILE

FOX NEWS DOMINATED, AS USUAL.

>> Stephen: THEY TOUT THEIR

RATINGS SO MUCH, I'M SURPRISED

THEY DON'T SLAP A BLONDE WIG ON

THEM AND GIVE THEM THEIR OWN

SHOW.

SO I WAS SURPRISED THAT FOX

DIDN'T COVER THE RECENT STORY

THAT A FULL 1.38% OF THEIR

AUDIENCE IS BLACK.

THAT'S 29,000 VIEWERS.

PERSONALLY, I HAD NO IDEA SO

MANY AFRICAN AMERICANS WERE

TERRIFIED OF BARACK OBAMA.

NOW, I'VE HAD MY RESEARCH TEAM,

BEST IN THE BIZ, BREAK DOWN

THOSE NUMBERS.

OF THOSE 29,000 BLACK VIEWERS,

IT APPEARS 45% ARE TRAPPED IN

THE WAITING ROOM OF A JIFFY

LUBE.

7% ARE WHITE PEOPLE WHO JUST

ENJOY WATCHING FOX NEWS IN BLACK

FACE.

25% SAID GLEN GLENN BECK'S NAME

THREE TIMES IN THE MIRROR AND

HIS SHOW APPEARED, AND THE

REMAINING 23% IS JUAN WILLIAMS.

SO ONCE AGAIN FOX IS DOMINATING.

IN FACT, THE ONLY WAY THESE

SKY-HIGH NUMBERS AREN'T

IMPRESSIVE IS IF YOU COMPARE

THEM TO SOMETHING.

LIKE THE FACT THAT AFRICAN

AMERICANS MAKE UP 13% OF THE

U.S. POPULATION OR THAT THE

AUDIENCES OF CNN AND MSNBC ARE

BOTH AROUND 20% BLACK.

COINCIDENTALLY, SO IS SOLEDAD

O'BRIEN.

[LAUGHTER]

THE PROBLEM, IS FOLKS, WITH SO

LITTLE DIVERSITY IN THEIR

AUDIENCE, PEOPLE JUST ASSUME THE

WORST ABOUT FOX NEWS.

FOR INSTANCE, JUST LAST NIGHT

GRETA VAN SUSTERN MADE AN

INNOCENT MISTAKE.

YOU SEE, SHE AND A GUEST WERE

DISCUSSING BLACK CONGRESSWOMAN

MAXINE WATERS BUT SHOWED VIDEO

OF SHIRLEY SHERROD.

AND TODAY GRETTA APOLOGIZED.

BUT I SAY, IT COULD HAVE

HAPPENED TO ANYONE WHOSE

PRODUCERS CAN'T TELL BLACK

PEOPLE APART.

[LAUGHTER]

AND, AND BILL O'REILLY, MY HERO,

HAS BEEN SO VICTIMIZED BY HIS

LACK OF BLACK VIEWERS THAT THEY

HAVE FORCED HIM TO TAKE DRASTIC

ACTION.

>> I AND MANY OTHER WHITE

JOURNALISTS NOW DON'T DO NEARLY

AS MANY REPORTS ON AFRICAN

AMERICANS OR THEIR PROBLEMS

BECAUSE WE DON'T WANT TO BE PUT

IN A SITUATION WHERE OUR OPINION

IS TAKEN OUT OF CONTEXT, RAMMED

DOWN OUR THROAT.

SO UNLESS IT'S A BIG THING, IF

IT'S AN OPTIONAL THING WHERE I

USED TO DO IT, I'M NOT DOING IT

ANYMORE.

>> Stephen: WAY TO GO NO BLACK

PEOPLE WATCHING.

ANOTHER VOICE OF THE CIVIL

RIGHTS MOVEMENT SILENCED.

SO WHAT CAN FOX DO TO CATCH UP

IN THIS KEY DEMOGRAPHIC?

HERE TO HELP, PLEASE WELCOME

BLACK REPUBLICAN,

BLACK-TREPRENEUR AND MY FRIEND

P.K. WINSON.

P.K., MY MAN.

[CHEERS AND APPLAUSE]

NOW, BUDDY, ALWAYS GOOD TO SEE

YOU.

>> LIKEWISE, MY FRIEND.

>> Stephen: NOW, P.K., YOU'RE

AN AFRICAN AMERICAN, AND YOU

WATCH TV.

>> FREQUENTLY AT THE SAME TIME.

[LAUGHTER]

>> Stephen: OKAY.

SO AM I RIGHT THAT THIS IS A

PROBLEM FOR FOX NEWS?

>> NOT JUST FOR FOX NEWS.

YOU, TOO, STEPHEN.

>> Stephen: WATCHOO TALKING

'BOUT, P.K.?

>> ALL RIGHT.

NOW BRACE YOURSELF, ACCORDING TO

NIELSEN THE COLBERT AUDIENCE IS

ONLY 5% AFRICAN AMERICAN.

>> Stephen: 5%?

ARE YOU SURE?

I JUST HAD ON "VAMPIRE WEEKEND"

AND DEVO.

>> WHAT CAN I SAY, WE'RE A

FICKLE PEOPLEMENT

>> Stephen: OKAY, P.K., WHAT

CAN I DO TO INCREASE BLACK

VIEWERSHIP?

>> WELL, I'M GLAD YOU ASKED

BECAUSE WE AGREED THAT YOU

WOULD, STEPHEN.

[LAUGHTER]

I OWN AN ELECTRONICS SUPERSTORE,

P.K. WINSOME'S TRANSISTOR TOWN.

AND FOR A MODEST FEE, I WILL

TUNE ALL THE TVS IN MY STORE TO

YOUR SHOW AND PERSONALLY STAND

IN FRONT OF THEM AND BE BLACK.

RIGHT THERE YOU HAVE 6,000 MORE

VIEWERS.

>> STEPHEN: THAT IS A GREAT

IDEA.

>> HERE IS ANOTHER GREAT IDEA.

MAKE YOUR SHOW SOUND MORE

APPEALING TO AN URBAN AUDIENCE.

INSTEAD OF "THE COLBERT REPORT,"

HOW ABOUT, "TYLER PERRY'S

COLBERT REPORT BASED ON THE

NOVEL "PUSH" BY SAPPHIRE"?

[CHEERS AND APPLAUSE]

>> Stephen: WOULD THAT WORK?

>> YES, STEPHEN, YOU CAN ASK ANY

WHITE TV EXECUTIVE, BLACK PEOPLE

LIKE WATCHING OTHER BLACK

PEOPLE.

THAT'S WHY I'M PROUD TO

INTRODUCE MY NEW PAST DIVERSITY

ENHANCEMENT SERVICE, P.K., YOU

BUGGIN', WHERE ON ANY SHOW WITH

NO BLACK PEOPLE I REPLACE THE

NETWORK BUG IN THE CORNER OF THE

SCREEN WITH AN IMAGE OF MYSELF

APPEARING TO BE INTERESTED IN

THE SHOW.

IT INSTANTLY MAKES ANY SHOW SEEM

LIKE IT WOULD BE INTERESTING TO

BLACK PEOPLE.

CHECK IT OUT.

>> THIS PRESIDENT I THINK HAS

EXPOSED HIMSELF AS A GUY OVER

AND OVER AND OVER AGAIN WHO HAS

A DEEP-SEATED HATRED FOR WHITE

PEOPLE.

"FOOD FOR THOUGHT."

>> Stephen: WHAT ABOUT SWEEPS

WEEK WHEN I NEED THE SPECIAL

BUMP.

>> STEPHEN, IF YOU CAN'T ATTRACT

NEW BLACK VIEWERS, YOU CAN

PURCHASE NEW BLACK VIEWERS

THANKS TO P.K. WINSOME'S

INFLATABLE RATINGS BOOSTER,

NIELSEN MANDELA.

[CHEERS AND APPLAUSE]

>> Stephen: WAIT A SECOND.

WHO IS THIS BLACK GUY?

SECURITY.

>> NO, NO.

IT'S COOL, MAN.

HE'S WITH ME.

>> Stephen: ALL YOU DO...

[LAUGHTER]

>> HE DOESN'T STAY DOWN,

STEPHEN.

>> Stephen: NICE.

THERE YOU GO.

>> NOW ALL YOU HAVE TO DO IS

HAVE YOUR WHITE VIEWERS BUY A

NIELSEN MANDELA AND PLACE HIM ON

THE COUCH NEXT TO THEM AND

PRESTO, HALF YOUR AUDIENCE IS

BLACK.

PLUS IF YOU PUT HIM IN YOUR

PASSENGER SEAT, YOU CAN DRIVE IN

THE CARPOOL LANE.

QUICK SIDE NOTE: YOU WILL GET

PULLED OVER.

>> Stephen: BUT P.K., I DON'T

WANT TO BUY A BLACK AUDIENCE.

I WANT THEM TO BE REAL FANS LIKE

YOU.

WHY DO YOU WATCH MY SHOW?

>> WELL, YOU KNOW, BECAUSE ALL

THE THINGS THAT YOU DO ON IT.

>> Stephen: THAT'S NICE.

THAT'S NICE.

WHAT'S YOUR FAVORITE THING.

>> COME ON, YOU KNOW, I LIKE

YOUR TALKING, OH, AND I LIKE

WYATT CENAC AND LARRY WILMOR.

THOSE GUYS ARE AMAZING.

>> Stephen: YEAH, THEY ARE,

THEY ARE.

THAT'S THE THE DAILY SHOW.

>> OH, THEY ARE?

>> Stephen: YEAH.

>> WELL, THEN I LIKE YOUR

BOOKSHELVES, THEY'RE COOL.

>> Stephen: YOU DON'T WATCH MY

SHOW, DO YOU?

>> NO, I DO WHEN I'M ON.

AND THIS GUY IS A HUGE FAN.

LOOK HOW H

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