Michael Pollan

  • Aired:  11/02/11
  •  | Views: 29,179

Author Michael Pollan tries to cut through the confusion of food advertising claims with commonsense guidelines in his book "Food Rules." (7:09)

>> Stephen: WELCOME BACK,

EVERYBODY.

THANK YOU VERY MUCH.

MY GUEST TONIGHT HAS A NEW BOOK

OF RULES FOR EATING.

RULE NUMBER ONE-- DO NOT EAT THE

BOOK.

PLEASE WELCOME MICHAEL POLLIN.

( CHEERS AND APPLAUSE )

HEY, MICHAEL.

GOOD TO SEE YOU AGAIN.

>> THANK YOU FOR HAVING ME BACK.

>> Stephen: THIRD TIME HERE.

>> YEAH, AND YOU REMEMBER THE

LAST TIME.

>> Stephen: LET PEE GET YOUR

FREQUENT INTERVIEW CARD.

THERE ARE YOU.

ONE MORE AND YOU GET A FREE

FOOT-LONG.

>> LAST TIME I WAS HERE YOU GAVE

ME A SODA, A SIERRA MIST.

>> Stephen: I DID, YEAH.

>> A REALLY NASTY PRODUCT.

>> Stephen: YEAH.

>> SO I THOUGHT --

>> Stephen: THEY'RE A

SPONSOR, SIR.

I WILL HAVE YOU BEATEN.

>> I THOUGHT I WOULD BRING YOU

SOMETHING --

>> Stephen: WHAT IS WHATIS

THIS?

>> A LITTLE BETTER.

THIS IS SOME HOME BREW MY SON

AND I MADE.

>> Stephen: IF YOU DON'T LIKE

IT, THERE IS NOTHING WE CAN DO

ABOUT IT.

>> THIS IS YOUR BEER.

>> Stephen: THAT LOOKS GOOD.

THAT LOOKS GOOD.

OKAY, THERE YOU GO.

( LAUGHTER )

>> NO, NO, NO, NO.

>> Stephen: THERE YOU GO.

THERE YOU GO.

DON'T DO THAT.

SOME BUGLES.

>> OH!

( CHEERS AND APPLAUSE )

>> Stephen: YOUR BEER IS

SALTY.

( LAUGHTER )

MICHAEL, EVERYBODY KNOWS YOU--

PLEASE, DRINK UP.

>> THANK YOU.

>> Stephen: THAT'S DELICIOUS.

>> THANK YOU VERY MUCH.

>> Stephen: WILL WHICH GET ME

( BLEEP )?

>> IF YOU HAVE ENOUGH OF THEM,

YEAH.

>> Stephen: REALLY?

OKAY.

EVERYBODY KNOWS YOU BECAUSE

YOU'RE THE AWGHT "IN DEFENSE OF

FOOD."

YOU'RE THE BIG, BOSSY FOOD NAZI

OUT THERE, ALL RIGHT, FOOD NAZI.

>> I DON'T ACCEPT THAT.

>> Stephen: FOOD-STAPO.

IS THAT BETTER?

IS THAT SOFTER?

>> YOU KNOW, ALL THE RULES IN

THIS BOOK, THIS IS THE WISDOM OF

YOUR GRANDMOTHER AND

GREAT-GRANDMOTHER.

>> Stephen: LET'S GET TO THE

BOOK HERE.

YOUR NEW BOOK IS CALLED," FOOD

RULES: AN EATER'S MANUAL."

AND IT'S BEAUTIFULLY

ILLUSTRATED.

SO WHY DO I NEED A BOOK OF FOOD

RULES?

I KNOW HOW TO EAT.

I PUT IT IN MY MOUTH.

( LAUGHTER ).

>> I THINK THAT YOU GET IN

TROUBLE WHEN YOU'RE DECIDING

WHAT TO PUT IN YOUR MOUTH.

I THINK THAT'S THE KEY MOMENT,

AND--

( LAUGHTER )

( APPLAUSE )

>> Stephen: NO.

NO UPON I BELIEVE-- I BELIEVE--

I BELIEVE HERMAIN CAIN GOT IN

TROUBLE DECIDING WHAT TO PUT IN

HIS MOUTH.

( LAUGHTER ).

SO WHAT DO YOU MEAN?

I PUT-- I'M AN OMNIVORE.

BY YOUR OWN TITLE OF YOUR OTHER

BOOK, I CAN PUT ANYTHING IN MY

MOUTH.

>> WELL, YOU CAN BUT SOME THINGS

ARE GOING TO MAKE YOU SICK AND

SOME THINGS ARE GOING TO

PREDISPOSE YOU TO HEART DISEASE

AND DIABETES.

PEOPLE ARE GETTING SICK BECAUSE

OF THE DIET THEY'RE EATING.

>> Stephen: HOW DO YOU KNOW?

I'LL TELL YOU WHY.

YOU'RE A SKINNY GUY.

YOU'RE A THIN GUY OVER THERE.

WHAT THE HELL DO YOU KNOW ABOUT

FOOD?

I MEAN IF MARIO BOTELLI CAME OUT

HERE, IF YOU HAD TO BE BROUGHT

OUT HERE WITH A FORK LIFT THEN I

WOULD LISTEN TO WHAT YOU HAD TO

SAY ABOUT FOOD BUT WHAT THE HELL

DO YOU KNOW ABOUT IT?

>> THAT'S A DIFFERENT KIND OF

AUTHORITY.

YOU KNOW, I DON'T KNOW THAT MUCH

ABOUT FOOD.

I'LL BE HONEST, I'M NOT AN

EXPERT --

>> Stephen: OH, YOU SURE PLAY

ONE ON TV.

( LAUGHTER ).

GO AHEAD, YEAH.

>> BUT I REALIZED AT A CERTAIN

POINT THAT WE'VE BEEN LISTENING

TO SCIENTISTS FOR TOO LONG, AND

THEY'VE REALLY MISLED US, AS

HAVE THE HEALTH CLAIMS ON THE

PRODUCTS.

THE WHOLE NUTRITIONAL

INDUSTRIAL

--

>> Stephen: WE HAVE TRUTH IN

ADVERTISING.

HOW COULD THE PRODUCT MISLEAD

ME.

>> CEREAL THAT PROMISES TO

IMPROVE YOUR SON'S FOCUS AT

SCHOOL, PREVENT SWINE FLU.

THEY'RE ALL BRAGGING ABOUT

THEY'RE GOING TO IMPROVE YOUR

HEART HEALTH.

THEY'RE GOING TO, YOU KNOW, HELP

IMPROVE YOUR IMMUNE SYSTEM.

THERE'S A LOT OF CONFUSION OUT

THERE.

SO WHAT I'M TRYING TO DO IN THIS

BOOK IS SIMPLY CUT THROUGH IT

WITH SOME COMMON-SENSE RULES.

IT'S A DEEPLY CONSERVATIVE BOOK.

>> Stephen: WHAT DO YOU MEAN?

WHAT DO YOU MEAN?

ARE THERE LIKE TAX CUTS?

ARE THOSE GOOD?

ARE THOSE GOOD FOR THE FOOD?

>> NO, I THINK WE NEED MORE

TAXES ON OTHER THAN CERTAIN

KINDS OF FOOD, ACTUALLY.

>> Stephen: WHAT WOULD YOU

TAX?

>> SODA.

>> Stephen: YOU WOULD TAX

COCA-COLA?

( APPLAUSE )

NO, YOU, YOU, SHUT UP!

YOU WOULD TAX SODA?

THAT IS THE MILK OF AMERICA.

( LAUGHTER )

HOW YOU CAN TAX SODA?

WE BEAT HITLER WITH COCA-COLA.

>> WELL, IF YOU LOOK AT THE-- IF

YOU LOOK AT WHAT HAS CHANGED THE

AMERICAN DIET OVER THE LAST 30

YEARS --

>> Stephen: LOOT LETME GUESS,

HIGH FRUCTOSE CORN SYRUP.

>> IT'S A PROBLEM.

>> Stephen: GET A NEW

HOBBYHORSE.

LET'S LOOK AT SOME OF THE RULES.

JIM, LET'S LOOK AT ONE OF THE

RULES UP HERE.

BEAUTIFUL ILLUSTRATION.

FOOD IS A COSTLY ANTIDEPRESSANT.

WHAT DOES THAT MEAN?

>> WE EAT FOR A LOT OF REASONS

THAT HAVE NOTHING TO DO WITH

HUNGER.

WE EAT WHEN WE'RE BORED.

WE EAT WHEN WE'RE SAD.

WE EAT WHEN WE DON'T KNOW WHAT

ELSE TO DO.

I HAVE A LOT OF RULES TO HELP

YOU DO THAT.

ONE OF MY FAVORITES IS IF YOU'RE

NOT HUNGRY ENOUGH TO EAT AN

APPLE, YOU'RE NOT REALLY HUNGRY.

IT'S A GOOD WAY TO KIND OF QUIZ

YOURSELF.

>> Stephen: WOW, THAT IS A

SLAM ON THE APPLE INDUSTRY OVER

THERE.

( LAUGHTER ).

OKAY, LOOK AT THE NEXT ONE.

>> BECAUSE IF YOU ARE, THOUGH, I

SAY EAT AN APPLE.

>> Stephen: EAT AN APPLE.

ALL RIGHT.

THE NEXT ONE HERE IS A DESK IS

NOT A TABLE.

>> YEAH.

>> Stephen: BUT SO MANY

PEOPLE'S TABLES IS THEIR DESK.

THEY EAT AT WORK, AND IF YOU

LEAVE YOUR DESK TO EAT, YOU WILL

BE FIRED.

( LAUGHTER ).

>> WELL, THAT'S A HIGH PRICE TO

PAY BUT I REALLY DO BELIEVE

WE'VE GOT TO TREAT MEAL TIME--

TAKE IT A LITTLE MORE SERIOUSLY.

EAT FOOD AT MEALS-- I KNOW IT'S

A RADICAL IDEA.

WE EAT TOO FAST.

WE EAT ON THE RUN.

WE EAT AT WORK.

WE EAT IN THE CAR.

20% OF MEALS IN AMERICA ARE

EATEN IN THE CAR.

>> Stephen: ABSOLUTELY.

>> THERE'S A PROBLEM WITH THAT.

>> Stephen: WE'RE A COUNTRY

ON THE GO.

THAT'S WHY WE HAVE CUP HOLDERS

WHICH YOU CAN ALSO FILL WITH

GRAVY.

GET YOUR CHICKEN WINGS.

>> SO I'M PREACHING A VERY

SIMPLE IDEA-- RETURN TO THE

CONCEPT OF A MEAL AND EATING ON

THE RUN, YOU EAT MORE.

WHEN YOU EAT IN FRONT OF THE

TELEVISION, YOU EAT MORE.

YOU'RE DISTRACTINGED.

>> Stephen: BECAUSE YOU'RE

ALSO BEING ENCOURAGED.

YOU MIGHT THINK, HEY, MAYBE I'LL

HAVE SHOULD BUGLES.

>> THAT'S RIGHT.

>> Stephen: THE LAST ONE

HERE, WHAT HAVE WE GOT?

A LAND WITH LOTS OF HERRING CAN

GET ALONG WITH FEW DOCTORS.

>> NOW THERE IS WISDOM.

>> Stephen: THAT IS WISDOM

BECAUSE IF YOU'RE EATING

HERRING, CHANCES ARE YOU'RE IN

SCANDINAVIA AND CHANCES ARE YOU

DON'T NEED A DOCTOR BECAUSE YOU

BLEW YOUR BRAINS OUT AT 25.

( LAUGHTER )

( APPLAUSE ).

>> BUT, FREE HEALTH CARE FOR

EVERYBODY.

>> Stephen: FREE HEALTH CARE

FOR THOSE WHO SURVIVE.

>> WHO SURVIVE, RIGHT.

WHO ARE BAD SHOTS.

>> Stephen: MICHAEL, IT'S

ALWAYS A PLEASURE TO BE LECTURED

TO ABOUT THE THINGS I PUT IN MY

MOUTH.

I'M A BIG FAN OF YOUR BOOKS.

THIS ONE IS CALLED, "FOOD RULES:

AN EATER'S MANUAL."

MICHAEL POLLIN, THANK YOU SO

MUCH FOR JOINING ME.

>> THANK YOU.

>> Stephen: WE'LL BE RIGHT

BACK.

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