Mirriad & Retroactive Product Placement

  • Aired:  01/13/14
  •  | Views: 36,231

A company gives advertisers the power to insert ads into TV reruns. (4:04)

>> WELCOME BACK, EVERYBODY,THANK YOU SO MUCH.

FOLKS, YOU KNOW THIS SHOWTHAT YOU'RE WATCHING RIGHT

NOW, IT'S PAID FOR, THISSHOW IS PAID FOR BY THOSE

ADS THAT YOU JUST WACHLD.

AND THAT'S A PROBLEM BECAUSENOBODY WATCHES ADS ANY MORE

EXCEPT PEOPLE STILL TRYINGTO FIGURE OUT IF FLO LIVES

IN HEAVEN, THE SOUTH POLE ORSOME KIND OF

INSURANCE-INDUCED COMA.

THAT'S WHY THESE DAYSCOMPANIES OFTEN PAY TO WORK

THEIR PRODUCTS RIGHT INTOTHE SHOW ITSELF.

IT'S CALLED PRODUCTPLACEMENT.

AND NOW A NEW COP CALLEDMIRRIAD IS PROMISING TO TAKE

PRODUCT PLACEMENT TO THENEXT LEVEL AS ROGER FAXON,

THE CHAIRMAN AND MAN WHOSENAME SOUNDS MORE CORPORATE

THAN HIS COMPANY EXPLAINEDON THE FOX BUSINESS.

>> WHAT MIRRIAD HAS DONE ISTO FIND A WAY TO BRING

BRANDS AND GREAT CONTENTTOGETHER, BY CREATING A

LOGICAL AND SEAMLESSINTEGRATION OF BRANDS INTO

GREAT CONTENT.

ADVERTISING IS THECRIT-- CRITICAL INGREDIENT

IN BRINGING GREAT CONTENT TOCONSUMERS.

>> Stephen: THAT'S RIGHT,ADVERTISING IS THE CRITICAL

INGREDIENT IN GREAT CONTENTWHICH IS WHY HBO HAS NEVER

PRODUCED ANYTHING WORTHWATCHING.

EVEN THEY ADMIT IT'S NOT TV.

MIRRIAD MAKES GREAT CON ATANY TIME POSSIBLE BY

RETROACTIVELY INSERTINGBRANDS INTO RERUNS.

JUST LOOK HOW THEY HAVETAKEN THIS OLD EPISODE OF

USA'S WHITE COLLAR ANDTURNED A NONDESCRIPT

BUILDING INTO A SUBWAYSANDWICH SHOP THIS IS A

WHOLE NEW PLOT TWIST.

DID SOMEONE KIDNAP-- OR DIDHE JUST GET LOST INSIDE HIS

OLD PANTS.

WELL, NATION, I'M EXCITED TOLEARN THAT MY PARENT COMPANY

VIACOM IS NOW A MIRRIADCLIENT WHICH MEANS SOON,

YEAH, GO AHEAD.

(CHEERS AND APPLAUSE)THESE PEOPLE GET IT.

THEY'RE AS EXCITED AS I AMTHAT THEY COULD SOON BE

INSERTING ADVERTISING INTOMY OLD SHOWS AND INCREASE MY

PROFITS AND I MEAN, ENHANCETHE CRITICAL INGREDIENTS OF

BRINGING GREAT CONTENTTENFOLD.

WELL, FOLKS, I WANT TO MAKEIT EASY BY PROVIDING PLENTY

OF BLANK SURFACES TO THECONTENT ENHANCED.

WAIT, WHAT IS THIS?

HMMMM, OH, HMMMM, HMMMM, OH.

OH.

(APPLAUSE)>> OH.

THIS SURE IS REFRESHINGINTOXICATING AND OR MUSCLE

MASS BUILDING.

(LAUGHTER)>> Stephen: ESPECIALLY AFTER

I START MY DAY WITH A BIGBOWL OF THESE THINGS.

OH, THERE IT.

HMMMM, HMMMM, HMMMM.

OH, WITH A GENEROUS SERVINGOF THIS, THERE YOU GO.

HMMMM, HMMMM, HMMMM.

YOU KNOW WHAT?

THEY'LL DIGITALLY INSERT MEENJOYING THIS A LITTLE LATER

AND I DON'T WANT TO BRAG BUTI GOT ONE OF THESE!

ISN'T THIS THING AWESOME?

I MEAN HOW DID THEY MAKE ITSO MUCH SMALLER OR LARGER

THAN THE LAST VERSION.

I MEAN WHO, WHO, WHO NEEDSTHIS OLD THING ANY MORE.

AND FOLKS, THOSE-OF-US WHOCREATE THE SHOWS WON'T EVEN

FEEL THE INSERTEDADVERTISING.

I MEAN THEY'LL JUST SLIP ITIN.

FOR INSTANCE, I MEAN, WHATCOULD THIS BE?

(CHEERS AND APPLAUSE)>> Stephen: I MEAN, I DON'T-- I

DON'T THINK YOU FEEL THIS.

I WOULDN'T MIND THIS BEINGJAMMED INTO MY SHOW.

I MEAN IT COULD BE ANYTHING.

AN ELECTRIC RAZOR.

IT COULD BE A TELESCOPE ORMAYBE JUST MAYBE IT'S A

DELICIOUS SUBWAY FOOT LONG.

EAT FRESH.

WE'LL BE RIGHT BACK.

(CHEERS AND APPLAUSE)

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