Douglas Rushkoff

  • Aired:  05/07/13
  •  | Views: 3,054

"Present Shock" author Douglas Rushkoff talks about the dot-com boom, Facebook "friends" and stock derivatives. (4:52)

( CHEERS AND APPLAUSE ).

WELCOME BACK, EVERYBODY.

MY GUEST TONIGHT IS AN AUTHOR

WHOSE NEW BOOK IS CALLED

"PRESENT SHOCK: WHEN EVERYTHING

HAPPENS NOW."

GREAT.

I ALREADY MISSED EVERYTHING.

PLEASE WELCOME DOUGLAS RUSHKOFF.

( CHEERS AND APPLAUSE ).

HI, DOUG, NICE TO SEE YOU AGAIN.

NICE TO HAVE YOU BACK SECOND

TIME.

>> GOOD TO BE HERE.

Stephen: SIR, YOU ARE A MEDIA

THEORIST FOR THOSE OUT THERE WHO

MAY NOT KNOW, YOU'RE THE AUTHOR

OF 12 BOOKS INCLUDING PROGRAM OR

BE PROGRAMMED.

YOUR NEW BOOK IS CALLED PRESENT

SHOCK, WHEN EVERYTHING HAPPENS

NOW.

I DON'T KNOW MUCH ABOUT TIME,

BUT HOW DOES EVERYTHING,

EVERYTHING HAPPEN NOW?

DOESN'T SOMETHING HAPPEN THEN

AND OTHER THINGS HAPPEN LATER

BECAUSE I CONTINUE TO AGE.

>> YOU DO.

I DON'T UNDERSTAND HOW IS

EVERYTHING HAPPENING NOW.

>> IN PRESENT SHOCK...

S THIS MYSTICAL?

NOT REALLY.

IN SOME WAYS MAYBE.

DIGITAL NOTHING HAS A LOT TO DO

WITH IT.

WHEN WE FIRST GOT THE INTERNET

WE THOUGHT WE WOULD GET TO WORK

IN OUR OWN TIME IN OUR

UNDERWEAR, WE THOUGHT WE WOULD

HAVE MORE TIME NOT LESS.

WHEN THE INTERNET BECAME THE

DOT-COM BOOM HUMAN TIME BECAME

THE NEW COMMODITY.

WE STRAP OUR DEVICES TO

OURSELVES, WE HAVE THEM VIBRATE

EVERY TIME SOMEBODY TWEETS US OR

SENDS US A MESSAGE.

WE END UP LIVING IN THIS

PERPETUAL STATE OF INTERRUPT

TIFF EMERGENCIES THAT USED TO BE

ENDURED BY ONLY 911 OPERATORS OR

AIR TRAFFIC CONTROLLERS.

>> Stephen: I'M LOVING THIS.

END IT OUT.

tephen: I WANT TO TWEET THIS

TO MY FRIEND LOU DOBBS.

ALL RIGHT.

CAN YOU GIVE ME ONE OF THESE?

( CHEERS AND APPLAUSE ).

>> THAT DIDN'T TAKE US OUT OF

THE MOMENT.

>> Stephen: WHAT?

THAT DIDN'T TAKE US OUT OF

THE MOMENT, NOW DID IT.

>> Stephen: I'M NO LONGER

FOLLOWING WHAT YOU SAID.

IT SOUNDS LIKE YOU'RE LIKE A

LUDDITE, A GUY WHO DOESN'T LIKE

TECHNOLOGY.

YOU HAVE TO USE THE TECH.

DON'T LET THE TECH USE YOU, MY

FRIEND.

>> THERE YOU GO.

I MEAN, IF WE COULD HAVE OUR

TECHNOLOGIES CONFORM TO OUR

LIVES RATHER THAN CONTINUALLY

TRYING TO OPTIMIZE HUMAN BEINGS

TO OUR TECHNOLOGY WE'D BE IN A

LOT BETTER SHAPE.

>> Stephen: WHAT'S BETTER THAN

THIS?

THIS IS THE NOW-NOW.

THE NOW-NOW IS TECHNOLOGY.

AND IF YOU'RE NOT USING THE

TECHNOLOGY RIGHT NOW YOU'RE NOT

IN THE NOW-NOW, YOU'RE IN THE

THEN.

>> I THINK THE TECHNOLOGY IS IN

THE THEN.

YOU AND I ARE IN THE NOW-NOW.

THE TWEETING, FACEBOOK JUST

HAPPENED.

THE BIG DATA ENGINE IS LOOKING

AT WHAT JUST HAPPENED.

THEY'RE NOT REALLY HERE WITH US

IN HUMAN TIME.

>> Stephen: WHAT IF THIS THING

WERE TALKING LIKE WHATEVER WE

CALL THIS RIGHT NOW, WHAT IF ALL

OF THAT IN HUMAN HISTORY WAS

JUST TO KILL TIME UNTIL THE

I-PHONE GOT HERE?

OKAY.

IF YOU CAN'T DO THIS WITH ME

WHEN I'M ON THE TOILET BUT MY

I-PHONE CAN ENTERTAIN ME IN THE

MEN'S ROOM.

THIS IS MY FRIEND.

YOU KNOW WHAT I'M TALKING ABOUT.

>> I DO KNOW.

I DO.

>> Stephen: CHECKING MY EMAILS,

EVERYTHING.

CHECKING STATS.

CHECKING MY BOARD SCORES.

STUFF LIKE THAT.

ARE YOU ON FACEBOOK.

>> I'M NOT ON FACEBOOK.

I GOT OFF FACEBOOK.

>> Stephen: HOW DO YOUR

ELEMENTARY SCHOOL FRIENDS SEND

YOU PICTURES OF THEIR BABIES?

>> ON FACEBOOK YOU'RE GETTING

INVITED TO BE FRIENDS WITH

PEOPLE THAT YOU SPENT 30 YEARS

GETTING AWAY FROM.

THE PAST COMES FORWARD.

THEY WANT TO BE RIGHT UP THERE

WITH YOUR CURRENT FRIENDS.

MEANWHILE FACEBOOK HAS BIG DATA

ENGINES THAT ARE BRINGING YOU

ADVERTISEMENTS FROM YOUR FUTURE

FOR THINGS YOU DON'T EVEN KNOW

YOU YET WANT TO BUY.

>> Stephen: THAT'S WHY I'M SO

GRATEFUL TO FACEBOOK AND GOOGLE

FOR LETTING ME KNOW THE THINGS I

DIDN'T KNOW I WANTED.

>> OR YOU WERE GOING TO WANT.

Stephen: I'M GOING TO WANT

THEM, EXACTLY.

>> BUT IT COSTS YOU GETTING TO

BE WITH REAL PEOPLE IN THE

MOMENT.

>> Stephen: WHAT IF OTHER PEOPLE

ARE ALSO DOING THIS?

THEN WE'RE SHARING A MOMENT OF

NOT SHARING.

>> WE ARE COLLECTIVELY SHARING

THAT MOMENT OF NOT SHARING.

THAT'S TRUE.

>> Stephen: SO YOU SAY THAT

WE'RE PEOPLE WHO NO LONGER HAVE

A FUTURE.

>> LOOK AT INVESTORS TODAY.

THEY DON'T INVEST IN A STOCK IN

ORDER FOR IT TO MAKE MONEY IN

THE FUTURE.

THEY TRY TO INVEST IN A

DERIVATIVE THAT IS A STOCK IN

THE FUTURE, RIGHT?

YOU BUY A STOCK 30 DAYS FROM

NOW.

DERIVATIVES HAVE GOTTEN SO BIG

THEY'VE ACTUALLY BOUGHT THE

STOCK EXCHANGE.

THE NEW YORK STOCK EXCHANGE WAS

BOUGHT BY ITS OWN ABSTRACTION

WAS BOUGHT BY ITS OWN FUTURE.

>> LIKE THE SNAIL HAS THE TAIL

IN ITS OWN MOUTH.

>> BY AN ABSTRACTION OF A TAIL.

Stephen: NOT EVEN THE REAL

TAIL.

>> NOT EVEN THE REAL TAIL.

Stephen: YOU JUST BLEW MY

MIND.

( CHEERS AND APPLAUSE ).

DOUGLAS RUSHKOFF.

THE PRESENT SHOCK.

WE'LL BE RIGHT BACK.

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