Logo Restrictions for the Super Bowl

  • Aired:  01/27/14
  •  | Views: 74,992

Aggressive trademark protections from the NFL make the Super Bowl a game that must not be named. (5:32)

Captioning sponsored by COMEDY CENTRAL

Captioning sponsored by COMEDY CENTRAL

(CHEERS AND APPLAUSE)>> Stephen: WELCOME TO THE

REPORT, EVERYBODY, THANK YOUSO MUCH, GOOD TO YOU HAVE

WITH US.

>> STEPHEN, STEPHEN,STEPHEN!

STEPHEN, STEPHEN, STEPHEN!

STEPHEN, STEPHEN, STEPHEN!

STEPHEN, STEPHEN, STEPHEN!

(CHEERS AND APPLAUSE)>> Stephen: LADIES AND

GENTLEMEN, THANK YOU SO MUCH.

OH, OH, YOU CAN TELL THESEPEOPLE ARE ON FIRE.

LET ME-- FOLKS, I GOT A VERYIMPORTANT QUESTION TO ASK

EVERY SINGLE PERSON IN HEREAND WATCHING OUT THERE IN

AMERICA AND AROUND THEWORLD.

ARE YOU READY FOR SOME FOOTAND BALL!

(CHEERS AND APPLAUSE)>> Stephen: I DON'T BLAME YOU

FOLKS, BECAUSE THIS YEARTHEY ARE PLAYING THE GAME

RIGHT HERE IN THE HEART OFNEW YORK CITY, EAST

RUTHERFORD, NEW JERSEY.

THAT'S RIGHT.

THE EXCELLENT CONTEST OF TOPYARDAGE IS COMING TO MY HOME

TURF AND I CANNOT WAIT UNTILTHE BEST TEAM FROM ONE SIDE

MEETS THE BEST TEAM FROMANOTHER SIDE.

AND RUNS TO THE MOST POINTSOF VICTORY.

(APPLAUSE)I CAN HEAR YOU.

FOLKS, I CAN HEAR YOU OUTTHERE.

I'M SURE SOME OF YOU MAY BEASKING, YOU MAY BE ASKING,

STEPHEN, WHY ARE YOU TALKINGSO VAGUELY ABOUT THIS SUNDAY'S

TIGHT PANTS MAN CLASH.

LAUGHTER)WELL, GREG, IT'S BECAUSE

DESPITE MY LOVE OF AMERICA'SPASTIME, THE NFL IS

NOTORIOUSLY LITIGIOUSTO UNLICENSED BROADCASTERS.

IN FACT I WAS ALL SET TOBRAND THIS WEEK'S SHOW THE

STEPHEN COLBERT SUPER BOWLNFL COVERAGE STARRING

STEPHEN COLBERT AS TERRYBRADSHAW SPONSORED BY

UNDERARMOUR EAT FRESH BUTTHEN I GOT THIS ACTUAL

LETTER FROM THE NETWORK.

IT READS IN PART NFL IS VERYAGGRESSIVE IN PROTECTING

THEIR TRADEMARK.

THEY HAVE SO INTIMIDATED THEWORLD

THAT PEOPLE ARE SHY ABOUTUSING THE LOGO WITHOUT

PERMISSION.

AND IT'S TRUE.

I MEAN JUST LOOK HOWCOMMERCIALS AVOID NAMING

THIS CHAMPIONSHIP.

GET READY FOR THE BIGGAME SALE.

>> IT'S THE BIG GAME SALEEVENT.

>> BIG GAME.

>> BIG GAME SALE.

>> THE BIG GAME, MATTRESSSUPERSALE.

>> ARE YOU READY FOR THE BIGGAME!

(LAUGHTER)>> Stephen: YEAH, THE BIG

GAME.

AND OF COURSE WE ALL KNOW --(CHEERS AND APPLAUSE)

WE ALL KNOW THE WINNER OFTHE BIG GAME GOES TO

ANIMATED MOUSE THEME PARK.

BUT-- (LAUGHTER)

SPORTS NATION, I'M GOINGTO-- NOT GOING TO JUST GIVE

UP JUST BECAUSE THE NETWORKWON'T LET ME PLAY FOOTAGE OR

SHOW OFFICIAL LOGOS ORMENTION THE NAME OF THE

GAME.

>> I BELIEVE WE CAN COVERTHE STORY LIKE NOBODY ELSE

SIMPLY BY MOVING ONECONSONANT IN THE TITLE.

SO LADIES AND GENTLEMEN, ITIS TIME FOR MY WEEK LONG

COVERAGE OF SUPERB OWL 48.

JIM?

(CHEERS AND APPLAUSE)WHOOO!

(CHEERS AND APPLAUSE)WHOOO!

>> Stephen: NATION, THISWEEK SUPERB OWL COVERAGE--

(LAUGHTER)WILL BE AS MAJESTIC AS THE

GREATABYSSIAN LONG EARED

OWL.

NO OTHER NETWORK WILLPROMISE THAT, OKAY.

NOW I'M STILL LOOKING FOR ASPONSOR FOR MY SUPERB OWL

COVERAGE.

MEANTIME I GUESS I WILL JUSTKICKBACK AND ENJOY AN ICE

COLD BUD LITE LIME.

(CHEERS AND APPLAUSE)IS OH, SOMEONE FORGOT TO

REFRIGERATE THAT.

YES, BUD LITE LIME, THEOFFICIAL BEER OF ME LOOKING

FOR A SPONSOR.

WITH LIME.

OF COURSE THIS IS SUPERB OWLNUMBER 48 SO TO HONOR THIS

GRAND TRADITION I'M COOKING UPA BATCH OF MY FAMOUS 48 MEAT

CHILI.

NOT EASY TO FIND THAT MANYMEATS.

MY APOLOGIES TO THE CENTRALPARK ZOO.

NOW ALL WEEK, FOLKS, ALLWEEK I PROMISE YOU WILL HAVE

WORLD-CLASS EXPERTS IN THEGAME THAT MUST NOT BE NAMED.

SUPERSTAR NUMBER CRUNCHERNATE SILVER, PRO BOWL

DEFENSIVE END, HALL OF FAMEWIDE RECEIVER CRIS CARTER

AND NEW ORLEANS SAINTSQUARTERBACK DREW BREES.

PLUS, PLUS MANY OF MYCOMMERCIAL BREAKS WILL FEATURE

PEYTON MANNING EATING ORDRIVING THINGS.