Amazon vs. Hachette - Sherman Alexie

  • Aired:  06/04/14
  •  | Views: 77,468

Author Sherman Alexie argues that Amazon has too much control over the book market, and Stephen calls on the Colbert Nation to order Edan Lepucki's "California." (3:45)

AND SURE AMAZON MAY HAVE ANARMY OF DRONES BUT HACHETTE

HAS-- WHATEVER A HACHETTE IS.

I'M GOING SAY A TINY FRENCHHACHETTE.

AND HERE TO HELP ME FIGHTBACK IS WINNER OF THE

NATIONAL BOOK AWARD AND THEKEN FAULKNER AWARD MY FELLOW

AMAZON VICTIM SHERMAN ALEXIE,THANK YOU SO MUCH FOR COMING

ON.

>> THANK YOU.

>> GOOD TO SEE YOU.

YOU WANT TO POP SOME BUBBLEWRAP?

>> YEAH.

>> Stephen: ALL RIGHT.

SHERMAN EVERYBODY KNOWSYOU'RE THE AUTHOR OF THE

ABSOLUTELY TRUE DIARY OF APART-TIME INDIAN.

WHY IS AMAZON DOING THIS TOUS?

>> I'M JUST HAPPY TO BEHERE.

IF AMAZON HAD BEEN IN CHARGEOF THE TRAVEL IT WOULD HAVE

TAKEN ME TWO TO FIVE WEEKSTO GET HERE.

>> YEAH, YEAH.

(APPLAUSE)>> THEY'RE DOING BECAUSE

THEY WON A MONOPOLY.

THEY CONTROL 40 TO 50% OFTHE BOOK MARKET AND THEY

WANT MORE.

AND THE ONLY WAY THEY CAN DOTHAT IS BY FORCING THE PRICE

LOWER AND LOWER AND LOWERAND MAKING IT IMPOSSIBLE FOR

MORE AND MORE PUBLISHERS TOPUBLISH THEIR BOOK.

>> IS THIS A GIANT, IS THISA GIANT CREATING MONOPOLY

TRYING TO CRUSH THE LITTLEGUY?

>> NO, IT'S TWO GIANTSFIGHTING EACH OTHER.

HACHETTE IS A BIG CORPORATION. AGIANT CORPORATION BUT--

WHO DO I ROOT FOR THEN?

>> YOU ROOT FOR THE AUTHORS.

YOU ROOT FOR THE AUTHOR,THAT'S YOU.

>> THAT'S ME.

>> WE'RE ROOT FOR EACH OTHER.

BECAUSE I WAS ON MY SIDE BUT IWANTED TO MAKE SURE.

WHAT CAN WE AS THE VICTIMS INTHIS FIGHT, WHAT CAN WE DO

TO FIGHT BACK?

>> NUMBER ONE, YOU DON'TSHOP THERE.

FOR ANYTHING.

>> AT AMAZON.

(CHEERS AND APPLAUSE)>> UNTIL THIS IS SETTLED.

>> UNTIL THIS IS SETTLED BUTTHE FACT IS THAT AMAZON

CONTROLS SO MUCH OF OURWORLD THAT WE DON'T EVEN

KNOW ABOUT.

BECAUSE THEY'RE ON THEINTERNET AND INVISIBLE WE'RE

NOT AWARE OF THEIRNOMINATION.

>> IT'S TOUGHEST ON YOUNGAUTHORS WHO ARE BEING

PUBLISHED FOR THE FIRSTTIME.

>> MUCH IN THE WAY AMAZONHAS CREATED THIS FOR PRE

PUBLICITY, IT'S EVERYTHING.

THE FORTUNES OF A MOVIE AREDETERMINED BEFORE IT'S EVER

SCREENED IN THE THEATRE.

THE FORTUNES OF A BOOK AREDETERMINED BEFORE IT EVER

HITS THE SHELF.

PRE-PUBLICITY AND PRE-SALESDETERMINE THE SUCCESS

OF A BOOK.

>> SO THE FACT THAT LIKEFIRST TIME AUTHORS CAN'T

GET ANY PRESALES OR ORDERSARE DELAYED IS REALLY

HURTING.

>> THE BOOK IS DEAD.

>> OKAY, HERE IS ONE THATYOU RECOMMENDED.

IT'S CALLED CALIFORNIA BYEDAN LEPUCKI, ALL RIGHT, A

GOOD ONE.

>> AN INCREDIBLE BOOK.

IT'S A BOOK SET IN MIDAPOCALYPTIC UNITED STATES

WHERE AN ECONOMIC, SOCIALPOLITICAL APOCALYPSE HAS

HAPPENED AND IT'S A LOVESTORY OF THIS YOUNG COUPLE

WHO ARE TRYING TO SURVIVE.

>> HAVE WE LOST ANY BIGCITIES?

>> LOS ANGELES GOES, AND -->> SO IT'S GOT A HAPPY

ENDING.

>> YES, EXACTLY.

>> OKAY.

SO HERE'S THE DEAL.

RIGHT NOW YOU CAN'TACTUALLY PREORDER THIS ON

AMAZON BECAUSE OF THIS GAMETHEY'RE PLAYING WITH MY

PUBLISHER.

INSTEAD I WANT YOU TO GO TOMY WEBSITE

COLBERTNATION.COM.

WE HAVE GOT A DEAL WITHPOWELL'S BOOKS FROM PORTLAND.

YOU CAN ORDER THIS BOOKTHROUGH MY WEBSITE,

THROUGH-- AND WE'RE GOING TOPROVE THAT I CAN SELL MORE

BOOKS THAN AMAZON.

ALL RIGHT, AND WHEN YOU BUYIT, DON'T FORGET, DON'T

FORGET ALL ALSO MY WEBSITEYOU CAN DOWNLOAD THIS SHEET

OF STICKERS, IT SAYS IDIDN'T BUY IT ON AMAZON.

PEEL IT OFF AND THEN PUT ITRIGHT ON ANY BOOK THAT YOU

ARE READING, OKAY.

AND REMEMBER, IF YOU DON'THAVE ANY STICKER PRINTER

PAPER, YOU CAN ORDER FROMAMAZON.

THEY SELL-- IT'S CHEAP ANDYOU CAN GET IT THE NEXT DAY.

SHERMAN ALEXIE THANK YOU SOMUCH FOR JOINING ME.

(CHEERS AND APPLAUSE)>> SHERMAN ALEXIE,

CALIFORNIA.

WE'LL BE RIGHT BACK.

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