Soap Opera Product Placement

  • Aired:  11/30/10
  •  | Views: 70,536

The product placement in "Days of Our Lives" is just the Q-Tip of the Dole brand iceberg lettuce. (5:21)

EVERYBODY.

NATION, FOLKS, LAST WEEK I GOT

TO CATCH UP ON MY FAVORITE

DAYTIME DRAMAS.

ON, ALL MY CHILDREN" COMESkDfY

ALL MY CHILDREN KNOW TO KEEP OUT

OF LIVES ROOM.

THAT'S DADDY'S CRYING TIME.

BUT IN THE PAST 20 YEARS,

VIEWERSHIP OF THE SOAPS HAS

DROPPED 80%, AND LAST YEAR BOTH

A 54-YEAR-OLD "AS THE WORLD

TURNS" AND THE 72-YEAR-OLD

"GUIDING LIGHT" WERE CANCELED.

AND JUST WHEN THEY WERE ABOUT TO

WRAP THINGS UP.

( LAUGHTER )

IT'S TRAGIC, BUT AT LEAST I CAN

FIND SOME COMFORT IN ANY

"GUIDING LIGHT" 72-SEASON D.V.D.

BOX SET.

( CHEERS AND APPLAUSE )

SEASON ONE.

( LAUGHTER )

WELL, THE GOOD FOLKS AT "DAYS OF

OUR LIVES" MAY HAVE FOUND A WAY

TO STAY ON THE AIR.

JIM.

>> CHEX MIX.

>> WHAT'S CHEX MIX?

>> ARE YOU SERIOUS?

HAVE YOU BEEN LIVING UNDER A

ROCK?

>> I HAVEN'T BEEN LIVING UNDER A

ROCK, I JUST DON'T EAT CHECK

MIX.

>> IT'S SO GOOD.

IT'S LIKE A MILLION DIFFERENT

FLAVORS IN YOUR MOUTH AT THE

SAME TIME.

>> WOW.

THAT'S REALLY GOOD.

( LAUGHTER )

>> Stephen: NOW THE UNTRAINED

EYE MAY NOT HAVE NOTICED IT, BUT

IN THAT SCENE ABOUT CHEX MIX,

THERE WAS SOME PRODUCT PLACEMENT

FOR CHEX MIX.

THIS LEVEL OF PRODUCT PLACEMENT

I THINK IS A GREAT IDEA.

AND WHAT YOU SAW THERE WAS JUST

THE Q-TIP OF THE DOLE BRAND

ICEBERG LETTUCE.

SHOW MORE, SLIM JIM.

>> NOT A LOT OF FUN TO BE HAD

HERE, OH, EXCEPT FOR THESE BAD

BOYS.

>> CHERRIOS.

SCRABBLE AT THIS HOUR?

>> HEY, NOW, IT'S NOT JUST FOR

BREAKFAST, NOT TO MENTION I AM

STUDYING TO BECOME A NURSE, SO I

FEEL LIKE I SHOULD PROBABLY EAT

HEALTHIER, AND SINCE THEY HAVE

WHOLE GRAIN AND ONLY ONE GRAM OF

SUGAR, WHICH IS EXCELLENT, YOU

KNOW...

>> TAKE YOUR TIME.

>> YEAH.

>> Stephen: TALK ABOUT SEXUAL

TENSION.

( LAUGHTER )

TUNE IN TOMORROW TO FIND OUT

WHETHER THEY DO IT WITH OR

WITHOUT MILK.

SO BRAVO, SOAPS, FOR PUTTING THE

CEREAL BACK IN SERIAL DRAMA.

NATION, I'D LIKE TO CLEAR THE

AIR ABOUT SOMETHING.

LONG-TIME VIEWERS KNOW I'VE SAID

SOME PRETTY HARSH THINGS ABOUTIC

KNEEIOUS ROCKS.

WELL, TONIGHT... THAT'S NOT THE

ONLY THING YOU'VE SAID IN THE

PAST.

HELLO, STAVROS.

PAVLOS, MY LONG, LOST EVIL

FRATERNAL TWIN.

YOU WERE DEAD.

>> I WAS JUST HOLDING MY BREATH.

>> BUT WE CREMATED YOU.

>> CHECK THAT URN AGAIN.

>> OH, MY GOD, IT'S NOT ASHES,

IT'S FRESH STEP SCOOPABLE KITTY

LITTER.

( LAUGHTER )

>> NOW WITH CARBON TO ELIMINATE

ODOR.

>> YOU MAD MAN.

>> MAD?

, NO JUST CRAZY ABOUT THESE

STRAWBERRY-FLAVORED PILLSBURY

TOASTER STRUDELS.

( LAUGHTER )

I'VE WAITED A LIFETIME TO GET MY

REVENGE, BUT IN JUST ONE MINUTE

I'LL HAVE A DELICIOUS, PIPING

HOT PASTRY.

( LAUGHTER )

YOUR CHILDREN WILL LOVE THEM.

YOUR GRIEVING CHILDREN.

GOOD-BYE, STAVROS.

>> PAVLOS, NO!

NOOOOOOOOOOOO!

NOOO!

( CHEERS AND APPLAUSE )

>> I'M OFF TO MY MOUNTAIN LAIR,

BUT NOT WITHOUT MY STRUDEL.

( LAUGHTER )

( CHEERS AND APPLAUSE )

CHERRIOS, CHERRIOS, CHERRIOS.

NO.

WHY DID YOU TAKE THAT BULLET FOR

ME.

DON'T DIE.

DON'T DIE.

OH, NO, OH, NO, OH, NO,

CHEERERS, YOU HAVE SO MUCH TO

LIVE FOR, LIKE YOUR 25% DAILY

VALUE OF RIBOFLAVIN.

LET ME STOP THE BLEEDING.

LET ME STOP THE... CHERRIOS,

CHEERERS, OH, CHERRIO, OH,

CHERRIOS.

SO DELICIOUS.

YOU CAN'T DIE, CHERRIOS.

I'M CARRYING YOUR BA