2011: A Rock Odyssey Featuring Jack White Pt. 1

  • Aired:  06/21/11
  •  | Views: 167,420

Stephen urges Jack White to sell yogurt with the White Stripes' "Seven Nation Army." (5:40)

PERSON TO TURN THIS PERSON FROM

A HAS BEEN INTO A HAS IS.

[LAUGHTER]

TONIGHT, I BRING YOU PART ONE OF

MY THREE PART SERIES

STEPHEN COLBERT PRESENTS 2001

AND ONE A ROCK ODYSSEY.

TO REVIVE MY CAREER I JOURNEYED

TO NASHVILLE, TENNESSEE, NASH

VEGAS, MUSIC CITY AND HOME OF

THIRD MAN RECORDS.

I SAT DOWN WITH RECORDING ARTIST

AND LABEL EXECUTIVE JACK WHITE.

>> THIS IS INCREDIBLY EXCITING.

>> FOR ME TOO.

>> Stephen: THIS IS AN AMAZING

MOMENT SITTING ACROSS FROM A

TRUE GENIUS, AN ICON FROM A

GENERATION.

WHAT DOES IT FEEL LIKE FOR YOU

TO BE ACROSS FROM ME?

>> I KNOW -- I DON'T KNOW HOW TO

PUT IT INTO WORDS.

>> Stephen: OKAY.

>> IT'S FUNNY.

>> Stephen: DON'T TRY.

IF YOU DON'T KNOW HOW DON'T TRY.

>> I DON'T KNOW HOW TO PUT IT

INTO WORDS.

>> Stephen: SHHH.

YOU ARE BOTH THE RECORDING

ARTIST AND THE RECORD EXECUTIVE?

>> SI, YES.

>> Stephen: YOU HAVE CUT OUT

THE MIDDLE MAN AND CAN EXPLOIT

YOURSELF DIRECTLY.

CAN I TAKE TO THE RECORD

EXECUTIVE?

>> YOU WANT THAT HAT ON RIGHT

NOW?

OKAY.

WHAT IS IT LIKE WORKING WITH

JACK WHITE?

>> INCREDIBLE.

>> Stephen: I HEAR HE IS A

PRIMA DONEA.

WHAT IS THE MOST EXPLOITIVE

THING YOU COULD ASK YOURSELF TO

DO?

>> PROBABLY SOMETHING LIKE THIS.

THIS IS EXPLOITATIVE.

>> Stephen: I'M GETTING WHAT I

NEED OUT OF IT.

I WANT TO MAKE SURE JACK WHITE

IS GETTING WHAT HE NEEDS.

>> THAT IS WHO IS DOING THIS.

>> JACK WHITE THE PERFORMER

WOULD NEVER DO THIS.

>> WE KNOW WHO IS WEARING THE

PANTS IN THE RELATIONSHIP.

>> Stephen: YOU SEEM TO HAVE A

LOT OF INTEGRITY.

WHAT IS THAT WORTH TO YOU?

>> WHAT IS IT WORTH?

>> Stephen: WHAT IS YOUR PRICE

FOR YOUR INTEGRITY?

>> THERE'S NO PRICE.

>> Stephen: WHY DON'T YOU GO

FOR MORE OF THAT SWEET, SWEET

ADVERTISEMENT CASH WITH PAIRING

YOUR SONGS UP WITH PRODUCTS THAT

SELL IN COMMERCIALS.

>> IT DOESN'T FIT.

>> Stephen: ALL YOUR SONGS

WOULD FIT COMMERCIALS.

SEVEN NATION ARMY.

♪ STPHET♪

♪ ♪

>> YEAH?

>> Stephen: I THINK IT'S A

GREAT WAY TO SELL YOGURT.

CHECK IT OUT YUM YUM YUM YUM.

>> I'VE NEVER USED YUM TO SING.

>> Stephen: GO FOR IT.

DANON OR WHAT IS THIS YOPLIAT ON

THE BOTTOM.

>> YUM YUM YUM YUM.

I'M NOT FEELING IT.

>> Stephen: YOU HAVE TO DO IT

LIKE YOU MEAN IT, MAN.

WE'RE SELLING YOGURT.

COME ON, HIT IT!

FIVE, SIX, SEVEN EIGHT.

>> YUM YUM YUM.

>> Stephen: I'M GOING TO EAT

IT UP ♪

>> YUM YUM YUM.

>> Stephen: PUT ON MY CEREAL,

MAYBE SOME BLUEBERRIES.

>>UMUMMUM.

>> Stephen: IT'S GOT ACIDO

ACIDOFHILIS.

>> WHY ARE YOU PICKING YOGURT?

WHY NOT A CRUISE LINE OR A --

>> Stephen: YUM CRUISE LINE?

YUM YUM YUM GET ON MY BOAT.

>> WHERE DID YOU GET THE YUM

FROM?

>> Stephen: LISTEN YUM YUM YUM

YUM YUM.

A LOT OF PEOPLE GET THAT WRONG.

>> YOU ARE HEARING YUM I'M

HEARING IT WITH YOU, OKAY.

>> Stephen: I ACCEPT YOUR

APOLOGY.

>> I DIDN'T --

>> Stephen: JACK?

>> STEVEN.

>> Stephen: LET'S CHANGE THE

SUBJECT.

WHAT MADE YOU WANT TO WORK WITH

STEPHEN COLBERT RECORDING

ARTIST?

>> YOU LOOK MOLDABLE, MALLEABLE.

>> Stephen: I WANT YOU TO MAKE

ME THE NEXT BOB SEEGER.

>> ALL RIGHT STAOERPBLGTS ON

THREE, NAME YOUR FAVORITE BOB

SEEGER SONG.

READY?

>> OKAY ONE, TWO, THREE.

>> TWO IS ON MY MIND.

>> Stephen: ALL OF THEM.

WHICH WHAT IS NOT TO LOVE?

>> I LIKE THEM.

>> Stephen: BORN IN KATHMANDU,

A LITTLE TOO TALL, COULD HAVE

USED A FEW POUNDS.

ANY TIME YOU WANT TO JUMP IN.

NIGHT MOVES.

♪ ♪

NIGHT MOVES, HE GOT THE FIRE

DOWN BELOW ♪

♪ ROCK 'N' ROLL NEVER FORGETS.

♪ DOWN ON MAIN STREET.

♪ HOLLYWOOD NIGHTS THOSE

HOLLYWOOD HILLS.

♪ ♪

WE'VE GOT TONIGHT WHO NEEDS

TOMORROW.

>> YOU ARE FAMILIAR WITH HIS

CATALOG.

>> Stephen:.

♪ I GOT THAT OLD TIME ROCK 'N'

ROLL THAT KIND OF MUSIC JUST

SOOJS THE SOUL ♪

♪ WHO WANTS TO GO TO FIRE LAKE.

>> I HAVEN'T HEARD FIRE LAKE IN

A WHILE ♪

LIKE A ROCK.

CLEARLY JACK LIKED WHAT HE

HEARD.

TUNE IN TOMORROW AS I CLOSE THE

DEAL AND LAND MY BIG RECORD

CONTRACT.

I LOVE TO WATCH HER STRUT.

IN THE DRAMATIC ANOTHER PART OF

STEPHEN COLBERT PRESENTS 2001

AND WUN A ROCK ODYSSEY.

FEATURING JACK